Looking for three case studies of girls/young women whose role models have changed from reality TV stars (TOWIE/Scousewives/Geordie Shore/Made In Chelsea etc) to female Olympics athletes since the London Games.
Ideally glamorous girls who have now taken up sport/changed their outlook and prefer, say, Victoria Pendleton to Lauren Goodger.
More Details:
Women aged around 18-25
Ideally glamorous girls, especially from Essex, Newcastle, Liverpool
