The popularity rating of the talent directory is calculated by a complex equation using all of data collected by Star Now. This is similar to the way Google calculates the ranking of search results.
The number of Page views of a profile is a factor, but does not count highly towards the rating.
This means that sometimes profiles with high page views can rank lower than other profiles.
Star Now changes the equation from time to time to ensure that the popularity rankings are as accurate and fair as possible.