We are looking for all sorts of bodies. Not ‘perfect’ ad bodies, but the exact opposite. We want normal bodies – those we can all identify with as human beings, with all the lumps, bumps, rolls and folds we never get to see on TV ads. We want to include bodies with droopy bits, patchy bits, boney bits, distinctive bits. Anything that makes someone an individual, be it vitiligo, acne, stretch marks, concave chests, asymmetrical breasts, birthmarks, sticky-out ears, webbed toes, eczema, hyper-mobile joints, dimples etc.
We will also be asking our cast to be comfortable on camera in varying degrees of undress and enacting private scenarios e.g squeezing an ingrown hair, picking a spot, squishing their stomach - things you may not normally do around other people. None of these scenarios are remotely sexual - just intended to normalise the normal!
Therefore, confidence is an absolute must. We want this film to feel effortlessly natural, so authentic performances will be key in achieving that.
Please let us know your talent’s boundaries and what they would feel comfortable doing or showing. The scenes are of individuals, and the talent's confidence and comfortability is our utmost priority in this important commercial.
It will be a closed set/small crew.
Audition / Rehearsal / Production dates11th August (TBC)
Fixed price of £200 - Usage: TV, VOD, Social Media, Cinema, Online 1 year UK Only
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Confident People aged 18-24
We are looking for a broad cast of young people between the ages of 18 and 24. We want to authentically represent the spectrum of young people living in Britain today. Our concept is about normalising all the things that make us different, therefore we need to represent as many ethnicities, genders, abilities and bodies as possible.
Anyone, aged 18 to 24
Applications closed 17 July 2021.