L Wenona Choyce


Texas, United States
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  • Dollin Up Divas Freelance Makeup Art : Owner/Makeup Artist


L. Wenona ' Noni ' Choyce
Houston, Texas
8324508398 or 832.941.2522


BOOTS RETAIL, USA May ’11 – Nov '13
Britain’s #1 Health and Beauty Brand Beauty Advisor within a Target Store. Demonstrate and recommend Boots cosmetics and skin care products to meet the customer's needs. Build great customer relationships to maximize sales and encourage repeat business. Achieve sales targets and grow my business through relationship building. Provide advice to customers. Provide makeovers for guests as needed.

DOLLIN’ UP DIVAS Sept. ’04- Present
Provide on location makeup services for HOUSTON, BELLAIRE, WEBSTER, CONROE, SUGARLAND, HUMBLE, PEARLAND, THE WOODLANDS and other surrounding cities.

RENEE RAE MAKEUP STUDIO Sept. ’04 - Dec. ‘05
Rented space in the studio. Provided my own clientele and self promoted business with designing flyers and post cards.

URBAN DECAY/HARD CANDY Feb. ’04 - Aug. ‘04
Provided beauty advisors with product knowledge for ULTA and SEPHORA store locations. Performed daily makeup demonstrations and full makeup applications to promote and increase line productivity.

BOURJOIS Sept. ’04 – Jan. ‘05
Assisted ULTA and SEPHORA stores with promotions. Provided product education to beauty advisors and customers. Able to pull customers and introduce them to the line. Planned and executed events to increase business volume. Reported daily numbers to Account Coordinator daily.


URUKU SALON, Salon Coordinator/Makeup Artist Oct. ’09 – Apr. ‘10
Made sure the salon ran smoothly by updating customer service files, printing out employee numbers, printing out employee scheduled appointment sheets, booking appointments, making confirmation calls daily, checking out customers, serving refreshments, setting the salon up for business and maintaining a clean working area.

PURE BEAUTY, Key Holder/Makeup Artist Nov. ’03 – Apr. ‘04
Provided customers with assistance with their hair care and skincare needs. Performed daily demonstrations of skincare, cosmetic products and tools. Completed sale by ringing up customer purchases. Handled customer issues (returns/voids/exchanges) Teamed with store manager in executing floor sets, closing procedures, counting and closing registers, running hourly reports, emailing and calling in end-of-day totals to Corporate Office.

FAÇADE, Asst. Str. Mgr/Makeup Artist Aug. ’02 – Oct. ‘03
Worked with Owner and Studio Mgr with stock work, inventory, merchandising, cleaning tester units as well as maintaining a clean working environment. Performed daily demonstrations, booked appts, scheduled customers for in-store special events, made follow-up and confirmation calls. Did on location and in store makeup applications.

JOSE EBER ATELIER, Key Makeup Artist Mar. ’02 – Jul. ‘02
Teamed with hair stylists by offering finishing touches for their clients and performed full makeup applications. Greeted each customer as they entered the salon and demonstrated cosmetics on them. Performed COUTURE MAKEOVERS during events when Jose Eber was the featured stylist.

ULTA, Cosmetic Dept. Mgr/Makeup Artist Mar. ’01 – Mar. ‘02
Supervised 5+ beauty advisors to cover the sales floor, handled customer issues (returns/voids/exchanges) executed floor sets, markdowns, out-of-stock and inventory reports, assisted other management team members with opening/closing procedures, prepared bank deposits, ran reports hourly, weekly and end-of day for store productivity

MACY’S, Lancome Beauty Advisor Dec. ’99 – Jul. ‘00
DILLARD’S, Estee Lauder Beauty Advisor Nov. ’96 – Dec. ‘99
Performed daily product demonstrations, booked appointments for counter events, shared responsibility of cleaning counters, putting away merchandise, cleaning tester units and testers, completed sale by ringing up the customers purchase and made follow-up calls



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